With Olivia’s play script for the toy theatre delivered, it was time to consider who might write the music to accompany her lyrics for Beauty’s song ‘Time for a Change of Heart’, performed at the end of the play. Olivia approached her friend, musician Paul Sartin of the group Bellowhead, and to everyone’s delight, he agree to join the team.
Once his music was ready, it was time for graphic designer Laurence Beck to lay out Olivia’s play script, Paul’s arrangement for her lyrics, David’s instructions for constructing the model and my brief histories of toy theatre and the origins of Beauty and the Beast, into the booklet to accompany the model. The 10 construction-cards to cut out and make the toy theatre, scenery and characters of the production, together with the 24 page booklet, were designed to fit into a 23 x 25 cms folder where the scenery, puppets and script could be stored for safe keeping once the theatre was made. All that remained was for the many elements of the toy theatre to be printed and packed ready for sale.
To promote what was about to be published, with Joe’s agreement David and I set about producing an animation video for the Beauty & Beast Toy Theatre, to be shown at YouTube and on various social media platforms. The plan was to offer a condensed visual account of Olivia’s scenario set to music, and as he’d already played such a significant part in creating the toy theatre, David was perfectly placed for making the animated version of it. With the animation prepared, everything was set for launch. We would have our beautiful toy theatre out in good time for the Christmas market.
Still we weren’t through. David and I had been wondering how we might further promote the toy theatre, and what alternatives might be open to us if we weren’t able to have a pre-Christmas live event to which an audience could be invited.
A broadcast film of a performance might be the solution, but even that could be difficult to organise given the current circumstances. So we began to plan a film in which all the contributing creators could work at a distance from each other. The first and most urgent requirement was to find an actor to read Olivia’s play script, and moreover one who would seize the multiple opportunities afforded by it. Here were poetry, humour, menace and crackling atmosphere, and we needed an actor skilled on multiple levels to give a nuanced and mesmerising performance. Luckily I knew who would deliver all that for us in bucketloads, and Jennifer Castle became the final creative talent to join the Beauty & Beast team, alongside Ross Boyask, who undertook to both record the audio tracks of Jennifer’s performance and take the many portrait shots of her that we needed in order to incorporate her into the film.
The work is underway and further announcements will be forthcoming before too long. Here’s a toy theatre that is not just a desirable object, but one that comes with all the online creative encouragement and inspiration that anyone could wish for. I’m enormously proud of the team that made it. My thanks to:
Joe Pearson at Design for Today
David W. Slack
The Design for Today Beauty & Beast Toy Theatre is available