‘These Our Monsters’ is the only book for which I’ve been commissioned to make two covers in order to appeal to different markets. It was soft-launched in November with a cover bearing an image based on Graeme Macrae Burnet‘s Bram Stoker themed story set in Whitby, The Dark Thread, and now bears a cover with a hare from Paul Kingsnorth’s Goibert of the Moon. The two covers were a clever idea by Editor Katherine Davey that, with promotion and in circumstances other than we‘re currently in, would have been eye-catching. But with most English Heritage staff having been furloughed for the duration of the crisis, the change of cover has been slipped out unannounced, and I think the sleight-of-hand is now likely to go un-noticed.
The first cover was to catch the attention of a readership attracted to the horror genre. There was a lot of anticipation last year at the prospect of the new Mark Gatiss three-part adaptation of Dracula at the BBC, which I hoped our cover with the vampire count might benefit from by dint of zeitgeist. By contrast the second was a subtler mood-drenched image drawing on current interests in Folk Horror Revival that might attract those for whom the more overt grotesquerie of the Dracula cover was not so appealing. (Though look closely and those foliate elements are not as pretty or innocent as they at first appear, and the building on the back cover has been tweaked into the likeness of a skull.)